Recently we were invited to create some new content for Royal Mail’s direct mail campaign, Mailmen.co.uk.
Working in conjunction with ad agency LIDA, we were able to create an informative and enticing campaign with the aim of encouraging businesses to rediscover the power of direct physical mail in an increasingly digital age.
We filmed a series of influential figures in the advertising and business world, including Lord Maurice Saatchi of Saatchi & Saatchi and Lisa Thomas of Virgin Enterprises, discussing the benefits of using personalised direct mail as an effective marketing and business tool.
For the campaign we created a series of stylised cinemagraphs to catch the eye with little movements on the website as well as videos and compilation pieces from the footage to be used on the website and across social media pages.
Check out a clip from the campaign below and one of the cinemagraphs above.