The Lewisham and Greenwich NHS Choir


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After appearing on the BBC2 show ‘Sing while you work’ and then beating Justin Beiber to the Christmas Number 1 spot in the UK charts, The Lewisham and Greenwich NHS Choir went in to the studio earlier this year to record their first album ‘Something inside so strong’.

We spent some time in Air studios with the choir to film the recording process as well as following a few of the members as they went about their day to day duties at the Lewisham and Greenwich NHS Trust Hospital.

Working with Universal Music and the Choir’s management we produced a number of different assets including EPKs, Choir member stories  and a series of 10 and 20 second TV spots to be used for promotion and marketing across Social media as well as broadcast on terrestrial and digital TV.

A key message to get across in the campaign was that the choir members are ordinary, hard working people from right across the NHS workforce, including doctors, nurses, physios, porters, administrators and many more.

Below are a few of the finished pieces.

20 Sec TV spot

Arms of an Angel – EPK

 Recording the album – EPK

 20 Sec TV spot

Choir member story