Lang Lang – Piano Book

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PIANO BOOK (Music Video and Album Campaign)

(Für Elise – Official Music Video)

Commisioned by Deutsche Grammophon we conceived and created visual content to promote the release of Classical Music Superstar Lang Lang’s new album ‘Piano Book’.

Along with the official music video for the track Für Elise (winning the inaugural award for video of the year at the OPOS Klassic awards) we built a campaign with a wealth of assets to be used across social channels during the build-up to the album release. We produced everything from album teasers and interesting track break downs with Lang Lang to inspirational lessons from the star himself giving his top tips on playing the piano.

(Album teaser for socials)

Bringing the campaign to America our work was used in a takeover of the giant screens in Times Square, New York.

One of Lang Lang’s key messages with ‘Piano Book’ is to inspire anyone, anywhere to start playing. To give the main video more depth within the campaign we only cast actors that were genuinely passionate piano players. We then produced a series of short films as companion pieces letting the actors tell us about who inspired them to start playing and what the piano means to them.

Discover the album on a streaming platform of your choice: