Following the hugely successful debut album ‘Together’ from Michael Ball and Alfie Boe, we were very pleased to be invited to work with them again on their follow up album ‘Together Again’.
After last year’s huge campaign success and resulting Christmas number one, we wanted to be more bold and inventive with our videos and content to make sure that we matched the quality of our last campaign. We surpassed our highest expectations, as Together Again reached number one in its very first week of sales!
To get things started, and as a way of announcing the new album, we made a series of short, humorous clips featuring Michael and Alfie in their own ‘made up’ production office setting. These clips were uploaded on the pair’s Facebook pages every week on #TogetherAgainTuesdays, gaining huge numbers of views, shares and comments within hours and driving pre-orders of the album.
We then worked on the artwork, graphic teasers, album and press photography as well as a wide range of video content enabling the label to keep up the momentum of the campaign build up by releasing new content online every week and airing 10 sec TVCs on national TV.
The assets we created helped to promote the album across all media channels, and our successful campaign culminated in another number 1 album for the duo.
Below are a few clips from our campaign materials:
Production Office Episode 1 – Album Announce
New York New York
10 Sec TVC