Andrea Bocelli


(Album packshot reveal)

As part of ongoing work to promote the release of Andrea Bocelli’s latest album ‘Si’ we created a series of album teasers leading to a reveal of the new album packshot and title.

The teasers were designed in a square ratio specifically for Andrea’s Facebook page. They have been very successful with the main reveal teaser so far notching up 190,000 views and a huge number of likes, shares and comments.

Family is the most important thing to Andrea so we used photos from his family album along with recorded audio of his family members telling us their thoughts.